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The Influence of Social Media, Motivation, and Creativity on Entrepreneurial Ability of MSEs in Kembangan Village, Kebomas District, Gresik

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Quantitative analysis reveals social media, motivation, and creativity have limited impact on MSEs in Gresik, suggesting broader support is needed.

Entrepreneurial skills in MSEs showed no significant improvement from social media, motivation, or creativity.
The analysis indicated an R² of 0.073, meaning only 7.3% of the variation in entrepreneurial skills is explained by the factors studied.
Using a quantitative approach, data were collected via structured questionnaires from 100 registered MSEs in Kebomas District.
The findings highlight the need for comprehensive support strategies beyond just personal factors for enhancing entrepreneurial capabilities.

Latifah et al. (2025) studied this question.

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Quantitative analysis reveals social media, motivation, and creativity have limited impact on MSEs in Gresik, suggesting broader support is needed.