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Influence of Personal Attributes on Digital Entrepreneurial Intention: The Added Impact of Entrepreneurial Passion and Creativity

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All seven personal attributes positively influence digital entrepreneurial intention, underscoring their importance in fostering entrepreneurship.
Risk-taking tendency and entrepreneurial passion are the strongest predictors, contributing significantly to the variance in entrepreneurial intention.
Using a structured questionnaire with 589 Bangladeshi students, multiple regression analysis confirmed the relevance of personal traits in entrepreneurship.
Findings call for enhanced focus on emotional motivation and creativity in digital entrepreneurship education for future entrepreneurs.

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Survey analysis reveals significant links between personal attributes, including passion and creativity, and entrepreneurial intention.

A 2025 study studied this question.

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