The implementation of the PRASAD scheme has transformed Belur Math, blending political messaging with religious devotion, and affecting visitor experiences.
In 2017, Belur Math was the only temple from West Bengal chosen for the PRASAD scheme, signifying state interest in religious-tourism development.
Ethnographic research involving interviews and observations reveals complex interpretations of political signage among lay devotees at the site.
These developments around the shrine indicate a political strategy by the BJP to engage Hindu-Bengali devotees, potentially reshaping regional politics.
Discussion
No takes yet. Share an insight, caveat, or question.