This analysis reveals key insights on consumer behavior and marketing trends in e-commerce, indicating significant impacts on enterprises.
This document provides a thorough exploration of the ten most influential e-commerce research papers published during the year 2024. By using a systematic approach, this research assesses major themes, eureka moments, and prominent conclusions across multiple aspects of e-commerce which includes, but is not limited to, consumer behavior, marketing, technology, and supply chain management. The analysis captures the dynamic trends of online business and commerce vis-a-vis their impacts on enterprises and customers. These works of research add value to the existing theory and practice concerning the concepts and fundamentals of e-commerce in today's age of digital economy.
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Petrović et al. (2024) studied this question.
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