October 4, 2024

The Influence Of Perceptions Of Price And Quality Of Service On Purchasing Decisions On Tenteng Products PD. Kujang Jaya

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Quantitative analysis shows significant influence of service quality on purchasing decisions, highlighting the importance of customer perceptions.

Service quality significantly affects purchasing decisions, unlike price perception which shows no notable impact.
Primary findings reveal price perception and service quality classifications as very good, indicating favorable consumer views.
Utilizing multiple linear regression analysis, this research employed a sample of 100 respondents through purposive sampling to obtain data.
Results suggest a significant relationship between service quality and purchasing decisions, indicating potential areas for improvement.

Hidayat et al. (2024) studied this question.

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October 4, 2024

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Authors

Quantitative analysis shows significant influence of service quality on purchasing decisions, highlighting the importance of customer perceptions.

Service quality significantly affects purchasing decisions, unlike price perception which shows no notable impact.
Primary findings reveal price perception and service quality classifications as very good, indicating favorable consumer views.
Utilizing multiple linear regression analysis, this research employed a sample of 100 respondents through purposive sampling to obtain data.
Results suggest a significant relationship between service quality and purchasing decisions, indicating potential areas for improvement.

Hidayat et al. (2024) studied this question.

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