This paper delves into the issue at hand: GI and trademarks, two very different yet complete forms of IP protection. While GIs emphasize a product’s origin-linked quality and cultural significance, trademarks focus on unique brand identification. This paper traces the historical development of both protections, from their early roles in local crafts and their modern relevance in a globalized economy. Thus, this paper presents the intricacy of GI-related protection laws and regulations that deal with trademarks as well, which also includes international agreements such as TRIPS Agreement, Lisbon Agreement, and Madrid Protocol. A general case study along with a comparative analysis shows that although trademarks provide opportunities for businesses to create identities of market, GIs help increase consumer confidence in conventional goods. However, wherever similar trademarks confuse the customers and dilute the genuine values of GI products, then there will be conflicts. In an effort to mitigate these tensions, a number of alternative approaches are proposed in the said study, including technology-based verification platforms which will allow the customer to locate original products, as well as hybrid labelling systems combining GI authenticity with brand identification. The bottom line learned from this study is the demand for an IP system that is balanced and secure enough to protect regional identities together with innovative brands that can ensure sustained economic growth, while successfully providing consumers with authentic products of cultural significance in today's global market.
Smirtha et al. (Fri,) studied this question.