Organizational Learning and Knowledge Based Resources: Antecedents to New Entry

This study describes linkages between an organization’s learning orientation, learning behaviors, the capabilities associated with those activities, and new entry. Using a multiple case based methodology the study reveals how firms seeking flexibility and regular entry into new markets pursue more active and more varied learning experiences than do firms seeking efficiency and targeting a stable segment of the market. The results of the study are consistent with the view of the firm as a collection of resources, finding that knowledge based resources provide the flexibility and adaptability that enables the firm to anticipate and meet the needs of a changing market.