Answers are grounded in this paper and cite their sources.
Content analysis reveals how electronic media utilizes Facebook for audience engagement in Pakistan.
Once considered as the strongest form of influence, electronic media got its tough competitor as social media. Contrarily, the need for the promotion of content and attracting an audience stimulated electronic media managers to use social media for their marketing also. The study examines how television news channels in Pakistan use social media, particularly, Facebook to advertise and promote their content and to target specific audiences. For the purpose, a content analysis of Facebook pages of four mainstream television channels: ARY News, Express News, Samaa News, Dunya News is conducted for a six-month period.
No takes yet. Share an insight, caveat, or question.
Shabana Asgher (2023) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: