Fiction, Fantasizing and Romanticizing: Studying the Effect of Korean Dramas on Pakistani Youth

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Survey-based analysis reveals that korean dramas shape romanticism and lifestyle aspirations among pakistani youth.

Korean drama content profoundly influences pakistani youth, impacting their behavior and aspirations.
The study shows that 300 students reported fantasizing about korean lifestyles and romanticized folktales.
Analysis leveraged cultivation theory to examine behavioral changes following increased exposure to korean dramas.
Findings suggest a strong desire among youth to visit korea, as results indicate significant effects at p = 0.01.

Shehar Bano Shehar Bano Shabbir (2023) studied this question.

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