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Quantitative analysis shows employer branding boosts employee satisfaction in the utility sector, suggesting a reduction in turnover intention.
Employer branding is an approach used by different companies to maintain their current employment and attract individuals to join the company. This study aims to determine the effect of employer branding on turnover intention and employee satisfaction among the utility sectors in the Philippines. This paper provides additional support for the organizations present understanding by improving the employees motivation to stay in the company. Data were collected using survey questionnaires to two hundred (200) employees from different utility industry in Metro Manila. A quantitative approach has been applied in this study by using Structural Equation Modeling (SEM) for testing the hypothesis. The result showed that employer branding and job satisfaction are positively related. And as job satisfaction increases;the turnover intention of employees decreases.
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Chiu et al. (2020) studied this question.
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