Amateurs and Professionals in the Sphere of Film Criticism: A Methodology of Comparative Analysis

The article describes a study based on a comparative analysis of blogger and professional film reviews published in 2024 in Russia in connection with release the new M. A. Bulgakov’s famous novel film version “The Master and Margarita” directed by M. Lokshin, which caused wide audience great resonance. The purpose of the study is to consider modern multi-vector approaches to such media texts writing. An original system of parameters for analysis has been developed. Incontrast to previous judgments about user criticism, similarities in the amateurs’ and professionals’ tools have been identified, which indicates the processes of their convergence, which has been repeatedly written about in recent years by scientists and practitioners related to various types of criticism.