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September 5, 2025Journal of Advanced Research in Applied Sciences and Engineering TechnologyOpen Access

Examining Young Adults' Willingness to Adopt Virtual Reality for Real Estate Purchases

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Authors

SCSoon-Nyean CheongSTShixiang TanJTJiahui Tan

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Overview

Study reveals factors affecting young adults' intentions to use virtual reality for real estate, suggesting design strategies.

Key Points

  • Strong sense of presence in VR positively influences attitudes towards virtual property showcases.
  • Perceived usefulness emerged as a critical factor in predicting the adoption of virtual reality for real estate.
  • The immersive VR experience effectively enhances motivations compared to traditional digital viewing methods.
  • Findings may inform design strategies for VR-enabled property viewing to enhance user acceptance among young adults.

Cite This Study

Cheong et al. (2025) studied this question.

synapsesocial.com/papers/68bb3a3d2b87ece8dc955203https://doi.org/10.37934/araset.55.2.234246
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Exploring the influence of immersive technologies on purchase behavior in the real estate sector: a cognition-affect-conation model approach2025
  2. 2Implementation and Framework for Virtual Reality Integration in Real Estate Industry Application2024 · 1 citations
  3. 3Exploring the Potential of Integrating Virtual Reality into the Real Estate Sector: Unveiling user Experiences and Marketing Applications2024
  4. 4From Skepticism to Adoption: Assessing Virtual Reality Readiness Among Emerging Architectural Professionals in a Developing Economy2025
  5. 5Study on the mechanism of non-immersive VR technology's impact on consumer decision-making ——Take high-intervention goods for example2024