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November 12, 2025Property Management

Exploring the influence of immersive technologies on purchase behavior in the real estate sector: a cognition-affect-conation model approach

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Authors

ADAbhilasha DixitPBPrerana BaberRBRuturaj Baber

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Overview

Observational analysis revealed immersive technologies influence purchase behavior in real estate, indicating their key role in meeting customer needs.

Key Points

  • User engagement significantly influences purchase behavior in the real estate sector.
  • The analysis highlighted a strong relationship between immersive technologies and effective customer engagement.
  • Assessment using structural equation modeling demonstrated the importance of virtual reality in influencing investment behavior.
  • Finding supports the need for real estate companies to adapt strategies to leverage immersive user experiences.

Cite This Study

Dixit et al. (2025) studied this question.

synapsesocial.com/papers/692523d9c0ce034ddc35581bhttps://doi.org/10.1108/pm-04-2025-0045
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Study on the mechanism of non-immersive VR technology's impact on consumer decision-making ——Take high-intervention goods for example2024
  2. 2Examining Young Adults' Willingness to Adopt Virtual Reality for Real Estate Purchases2025
  3. 3Exploring the Potential of Integrating Virtual Reality into the Real Estate Sector: Unveiling user Experiences and Marketing Applications2024
  4. 4THE IMPACT OF AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) TECHNOLOGIES IN THE INDIAN REAL ESTATE SECTOR2024 · 1 citations
  5. 5Unveiling the key determinants and consequences of Virtual Reality in the immersion experience2024 · 5 citations