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September 5, 2025Open Access

Public online engagement with science blogs and podcasts: A multimethod assessment of effectiveness in the German academic context

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The study shows a shift towards effective public engagement with science communication strategies, enhancing interaction with audiences.
Linked web data and survey responses reveal that resources and established practices are pivotal for effective engagement.
A multimethod approach was utilized, combining online data from social media platforms with survey insights from academics.
These findings suggest that adapting institutional practices and resources is essential for fostering public engagement in the academic sector.

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Multimethod assessment evaluates effectiveness of science communication in Germany, suggesting key institutional strategies.

Kuhle et al. (2025) studied this question.

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