The influence of consumers' health, environmental, and safety concerns on satisfaction and repurchase intention toward plant-based meat alternatives

Reflecting the growing interest in sustainable eating habits, this study analyzes how dining-out consumers’ concerns for health, the environment, and food safety influence their satisfaction and repurchase intention toward plant-based meat alternatives. Based on prior studies suggesting health concerns are linked to health-related behaviors, while environmental and safety concerns are associated with ethical consumption, this study selected health, environmental, and food safety concerns as independent variables. Satisfaction and repurchase intention were used as the dependent variables. An online survey was conducted targeting 345 consumers in the Seoul metropolitan area with prior dining-out experience. Data were analyzed using SPSS 25.0, including frequency analysis, reliability analysis, confirmatory factor analysis, and multiple regression analysis to test the proposed hypotheses. The results revealed that health, environmental, and safety concerns all had significant positive effects on satisfaction with plant-based meat alternatives. Furthermore, satisfaction showed a significant positive effect on repurchase intention. By empirically examining the influence of consumers’ multidimensional concerns on their responses to plant-based foods, this study contributes to the theoretical foundation of related research and provides practical implications for the development of plant-based food markets.