Real-Time Personalization with Simple Transformers

Real-time personalization has advanced significantly in recent years, with platforms utilizing machine learning models to predict user preferences based on rich behavioral data on each individual user. Traditional approaches usually rely on embedding-based machine learning models to capture user preferences, and then reduce the final real-time optimization task to one of nearest-neighbors, which can be performed extremely fast both theoretically and practically. However, these models struggle to capture some complex user behaviors, which are essential for making accurate recommendations. Transformer-based models, on the other hand, are known for their practical ability to model sequential behaviors, and hence have been intensively used in personalization recently to overcome these limitations. However, optimizing recommendations under transformer-based models is challenging due to their complicated architectures. In this paper, we address this challenge by considering a specific class of transformers, showing its ability to represent complex user preferences, and developing efficient algorithms for real-time personalization.