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September 5, 2025International Journal of Environmental Sciences

Consumer Perceptions and Social Media Influence on Online Shopping: A Punjab Perspective

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Authors

VDVarun DuaPGParveen Kumar Garg

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Overview

Survey reveals social media influences purchasing decisions in online shopping, highlighting income and age effects.

Key Points

  • Consumers show varied behaviours in online shopping, heavily influenced by social media interactions and reviews.
  • Income stands out as the primary demographic factor affecting purchase habits, alongside influences from age and gender.
  • The study utilized a structured survey involving 500 participants across five major cities in Punjab, with insightful results.
  • Marketers are encouraged to adopt strategies that address the unique demographic nuances identified, particularly regarding income.

Cite This Study

Dua et al. (2025) studied this question.

synapsesocial.com/papers/68bb3d4e2b87ece8dc955c9ehttps://doi.org/10.64252/98an9k08
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