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September 5, 2025Deleted Journal

Factors Driving Moslem Purchasing Decisions Towards Halal Cosmetic

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YNYeyen Novita

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Overview

Quantitative analysis reveals that Islamic consumption ethics and halal lifestyle drive purchasing decisions among Wardah's consumers, indicating a need for targeted marketing.

Key Points

  • Islamic consumption ethics significantly influences purchasing decisions among Muslim consumers, emphasizing halal principles.
  • Consumer ethnocentrism has a notable positive effect on purchase choices, linking cultural values with consumer behavior.
  • The study uses a quantitative approach with 385 respondents from Wardah, utilizing IBM SPSS 27 for data analysis.
  • Green marketing shows no significant impact on purchasing decisions, potentially due to low-income levels among the majority study participants.

Cite This Study

Yeyen Novita (2025) studied this question.

synapsesocial.com/papers/68bb3d4e2b87ece8dc955dc6https://doi.org/10.18326/jiem.v5i1.4548
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Toward Sustainable Consumption: Drivers of Halal Cosmetic Purchasing in the Indonesian Market2025
  2. 2Toward Sustainable Consumption: Drivers of Halal Cosmetic Purchasing in the Indonesian Market2025
  3. 3The Influence of Halal Label and Brand Image on Purchase Decisions of Local Skincare Products with Price as a Moderating Variable (Case Study on Wardah)2025
  4. 4The Influence of Halal Labeling, Brand Image, Online Consumer Reviews and Social Media Marketing on Purchasing Decisions2025
  5. 5Determinant Factors of Consumer Purchase Intention Towards Halal Cosmetic Product Consumption2024