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September 5, 2025International Journal of Engineering Business ManagementOpen Access

A game-changing model for harnessing the potential of virtual reality in the construction industry

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Authors

AAAli Hassan AliAKAhmed Farouk KineberNENehal Elshaboury

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Overview

Systematic model reveals significant link between overcoming virtual reality challenges and gaining benefits in construction, suggesting pathways for effective implementation.

Key Points

  • Overcoming virtual reality challenges leads to substantial benefits in the construction industry, enhancing project outcomes.
  • Using Partial Least Squares-Structural Equation Modeling, the study highlights that addressing VRCs positively influences VRBEs.
  • Industry practitioner surveys identified the lack of technical expertise as the main barrier to VR adoption, emphasizing the need for targeted training.
  • The MARCOS analysis prioritizes incorporating labor processes as essential to maximize benefits during the pre-contract phase, optimizing VR integration.

Cite This Study

Ali et al. (2025) studied this question.

synapsesocial.com/papers/68bb3d552b87ece8dc9560a7https://doi.org/10.1177/18479790251371248
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Also Consider

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  1. 1From Engagement to Endurance: Modeling the Long-Term Sustainability of VR Training in Construction through an Ecological Systems Perspective2026
  2. 2Cost/Benefit Analysis Model for Implementing Virtual Reality in Construction Companies2024 · 4 citations
  3. 3Virtual reality in construction activities: barriers for adoption in China2024 · 1 citations
  4. 4Swot Analysis of Virtual Reality Application in Architecture and Construction2024
  5. 5From immersion to intention: a structural model of virtual reality-based human–robot collaboration training in construction2026