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The Effect of Brand Image, Brand Experience Through Brand Trust on Purchase Intention Brand Bwbyaz on Instagram

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Brand image positively influences brand trust, leading to increased purchase intention for Bwbyaz.
The study reports that better brand experience enhances consumers' trust in the brand on Instagram.
Data was collected from 163 respondents using a purposive sampling method and analyzed with PLS-SEM.
These findings highlight the importance of strengthening brand image and experience to boost sales.

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Quantitative analysis shows brand image positively impacts brand trust in 163 Instagram users, suggesting strategies to enhance purchase intention.

Isnubroto et al. (2025) studied this question.

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Quantitative analysis shows brand image positively impacts brand trust in 163 Instagram users, suggesting strategies to enhance purchase intention.