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This is a Qualitative study (also classified as: Quantitative).

September 5, 2025Business Review and Case StudiesOpen Access

Strategic Business of Small-Scale Layer Chicken Farming in Ponggok District, Blitar Regency: A SWOT and IE Matrix Approach

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Authors

IHIyan Izazi HuwainaIPB University LBLukman M. BagaIPB University WPWahyu Budi PriatnaPresident University

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Implication

Analysis reveals critical strategies for smallholder poultry farms in Ponggok, indicating paths to sustainability through SWOT and IE Matrix approaches.

Key Points

Sustainability of smallholder chicken businesses is essential for the agricultural sector's health.
Seven strategic alternatives emerged from the SWOT analysis to enhance growth for layer chicken farmers.
Qualitative insights were gathered from key stakeholders and farmers during data collection.
Post-crisis interventions are vital for improving resilience and competitiveness in smallholder poultry farming.

Cite This Study

Huwaina et al. (2025) studied this question.

synapsesocial.com/papers/68bb420d2b87ece8dc9581bc https://doi.org/10.17358/brcs.6.2.268

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Implication

Analysis reveals critical strategies for smallholder poultry farms in Ponggok, indicating paths to sustainability through SWOT and IE Matrix approaches.

Strategic Business of Small-Scale Layer Chicken Farming in Ponggok District, Blitar Regency: A SWOT and IE Matrix Approach

Discussion

Member takes

Implication

Key Points

Cite This Study

Strategic Business of Small-Scale Layer Chicken Farming in Ponggok District, Blitar Regency: A SWOT and IE Matrix Approach

Discussion

Member takes

Implication

Key Points

Cite This Study

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