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September 5, 2025The Northeast Asia Economic Association Of Korea

A Study on Differentiation of Toyota's Alternative Fuel Vehicle (AFV) Strategy

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BCBumkyoo Choi

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Overview

Analysis reveals Toyota's AFV strategy capitalizes on HEV growth in Japan, suggesting a shift in marketing approach.

Key Points

  • Toyota's management performance improved significantly due to the rise in HEV sales in Japan.
  • Since 2010, there has been a marked difference in sales trends of BEVs and HEVs in the automobile market.
  • Toyota's diverse pricing of HEV models allows it to appeal to a wider customer base compared to rivals.
  • A slow response to market changes appears to have created a gap in BEV supplier strategies post-pandemic.

Cite This Study

Bumkyoo Choi (2025) studied this question.

synapsesocial.com/papers/68bb421a2b87ece8dc9586behttps://doi.org/10.52819/jnes.2025.37.1.213
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