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This is a Literature Review study.

September 5, 2025Frontiers in NutritionOpen Access

Obesity and food marketing: a narrative review of consumer influence, regulatory gaps, and ethical implications

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Narrative review evaluates food marketing's influence on consumer behavior in vulnerable groups, highlighting regulatory gaps.

Food marketing negatively impacts consumer behavior, leading to increased obesity rates and poor dietary patterns.
Obesity is exacerbated by inadequate regulatory frameworks, with children and disadvantaged groups particularly affected.
The review applies various theoretical models to analyze the effects of marketing on consumers, informing public health strategies.
Ethical concerns arise from marketing practices aimed at minorities and children, often exploiting their vulnerabilities.

Farzand et al. (2025) studied this question.

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