Efforts to Improve Fitness Knowledge and Sports Marketing Through Fun Archery in Sleman Regency

The study aims to determine the potential of Fun Archery which is packaged in a relaxed, cheerful manner but competes according to the existing rules. The research method is carried out through descriptive research. Data collected using a Likeret scale. The population is the residents of Kampung Emas Krapyak Seyegan with the sample determined by the Purposive Sampling technique with a sample size of 12 beginner archery athletes. The instrument used is a questionnaire on fitness knowledge and sports marketing with 20 questions. Based on the results of the normality test using the Kolmogorov Smirnov technique, the results obtained are sig 0.237 (fitness knowledge) and sig 0.150 (sports marketing knowledge) p> 0.05, it can be concluded that the data is normally distributed. The results of the homogeneity test using the Levene's Test of Equality technique obtained a sig value of 0.213 (p> 0.05) so it can be concluded that the data is homogeneous. Based on the results of the fitness and sports marketing knowledge test using a questionnaire, it was found that there were 4 athletes (33.3%) whose self-confidence level was in the very high category, 2 athletes (16.7%) in the high category, 3 athletes (25%) in the medium category, and 3 athletes (25%) in the low category. Then continued with data analysis techniques using simple linear regression techniques. The results of this study indicate that there is a significant relationship between Fun Archery and fitness knowledge, interest, and sports marketing sig 0.000 (p <0.05).