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Unveiling Strategic Governance and User Dynamics in Weibo's Community-driven Content Moderation System

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Content moderation patterns reveal that active reporting users often exhibit both policing and potentially abusive behavior.
The investigation into 11 million moderation cases indicates that socially sensitive issues are penalized more severely than common misbehaviors.
Empirical analysis of Weibo's governance model highlights the strategic preferences in content handling based on the topic and harmfulness levels.
User jurors' votes influence platform decisions, yet show a decline in motivation, impacting the moderation process.

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Empirical analysis reveals content moderation patterns of reporting users and platform decisions in Weibo, indicating governance model intricacies.

Zhao et al. (2025) studied this question.

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Empirical analysis reveals content moderation patterns of reporting users and platform decisions in Weibo, indicating governance model intricacies.