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This is a Descriptive method study (also classified as: Qualitative approach).

Empowering waste recycling through technology: A case study of the octopus social movement

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The Octopus initiative effectively mobilizes nearly 200 thousand users across multiple cities to engage in waste recycling efforts.
With partnerships involving over 1,700 waste banks and 14,600 trained scavengers, the program significantly enhances community participation.
The qualitative analysis revealed that technology plays a crucial role in raising environmental awareness and solving waste issues.
This effective alternative for waste management points to the potential of technology in promoting social movements.

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Case study demonstrates the Octopus social movement's success in increasing waste recycling awareness, highlighting a digital-based solution.

Aldi et al. (2025) studied this question.

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Case study demonstrates the Octopus social movement's success in increasing waste recycling awareness, highlighting a digital-based solution.