Effective Community Engagement: Exploring Quanzhou Residents’ Perceptions of World Heritage Sites

This study examines residents’ perceptions of the Quanzhou World Heritage Site (WHS) in China, highlighting its importance for sustainable heritage conservation. Face-to-face surveys were conducted, and factor analysis was employed to assess how cultural identity, economic benefits, environmental concerns, and community engagement influence strategies for sustainable heritage preservation. The findings reveal that while residents exhibit a positive attitude toward participation on WHS conversation, but there are insufficient opportunities for them to be involved in the formulation of conservation plans. Additionally, the government’s efforts in promoting awareness and education about the WHS are inadequate, which residents perceive as critical. There is also limited awareness of potential environmental issues related to tourism. These insights can serve as valuable insights for newly designated WHS areas and those facing challenges in achieving sustainable development, offering guidance on enhancing resident involvement in conservation efforts.