This analysis examines customer loyalty towards private label brands, indicating the importance of retailer strategies.
In retail business environment, it is challenging for retailers to retain their customer base and seek their loyalty. Private label brands (PLBs), are exclusive offerings of the retailers, consequently, they are given special emphasis by retailers while formulating strategies to seek store loyalty.
No takes yet. Share an insight, caveat, or question.
C. Reddy (2025) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: