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September 5, 2025International Journal For Multidisciplinary ResearchOpen Access

Augmented Reality in E-Commerce and Virtual Shopping Experiences

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Authors

AGAryan Gupta

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Overview

This research reveals how augmented reality influences consumer engagement and trust in e-commerce, highlighting barriers to adoption.

Key Points

  • Augmented reality enhances consumer trust and decision-making in online shopping and may improve engagement significantly.
  • The study identifies a 30% reduction in product returns due to accurate product visualization using AR applications.
  • Observational analysis of various markets demonstrates AR's unique benefits across retail sectors, from luxury to healthcare.
  • This investigation underscores the need for ethical considerations to balance innovation with user privacy concerns.

Cite This Study

Aryan Gupta (2025) studied this question.

synapsesocial.com/papers/68bb46bd6d6d5674bccfec46https://doi.org/10.36948/ijfmr.2025.v07i04.54346
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Exploring the Integration of Augmented Reality in E-Commerce: Insights from Industry Experts2024
  2. 2Bridging virtual and physical retail through augmented reality: A multi-method analysis of consumer behaviour2025
  3. 3The Influence of Augmented Reality on Online Shopping Experiences2023 · 1 citations
  4. 4Augmented Reality in Retail Transforming Shopping Experiences through Interactive Product Visualization2025
  5. 5THE IMPACT OF AUGMENTED REALITY (AR) ON CONSUMER BEHAVIOR AND E-COMMERCE PERFORMANCE2024 · 3 citations