Analysis of farmers’ attitudes and preferences towards the use of local paddy varieties in kubu raya regency

The use of local rice seed varieties remains prevalent among smallholder farmers despite the availability of certified, high-quality seeds. This study aimed to examine farmers’ attitudes toward local rice seeds and to analyze the relationship between these attitudes and farmer characteristics. Conducted in Rasau Jaya I Village, Rasau Jaya District, the research employed a qualitative approach (n = 36; simple random sampling from 166 SLPTT participants) and utilized the Multi-attribute Fishbein model, which enables the quantification of belief strength and attribute evaluation in understanding attitudes. Findings reveal a neutral overall attitude toward local seeds, with “ease of seed availability” identified as the most trusted attribute and “high productivity” considered the most essential. Of farmer characteristics analyzed, only land ownership demonstrated a statistically significant correlation with attitudes toward local seed use. These findings underscore the need for seed policies that strengthen local seed systems through land-based targeting and the development of community seed banks. Further research is recommended to explore perceptions, constraints, and farmer-driven strategies across broader regions.