What type of study is this?

This is a Qualitative Research study.

Implementation of a Cloud-Based CRM System to Improve Customer Loyalty in Digital Startups in Indonesia

View Full Paper

Ask AI

Bookmark

Authors

Qualitative research finds cloud-based CRM enhances customer loyalty in digital startups, suggesting strategic benefits and challenges.

Cloud-based CRM systems significantly enhance customer loyalty in digital startups, revealing their strategic importance.
Interviews with five startup leaders show improved engagement and responsiveness as key benefits of CRM adoption.
Qualitative research approach highlights challenges like data security and staff readiness in implementing CRM systems.
The findings emphasize that cloud-based CRM not only serves as a technology but also as a tool for competitive advantage.

Purwanto et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark