Research on the Connotation of Shu Embroidery Culture and Its Promotion Paths in the New Era

Shu Embroidery, one of China’s Four Great Embroideries, boasts a history of over two thousand years. It is a significant cultural symbol of the Sichuan region and a National Intangible Cultural Heritage. Renowned for its exquisite stitching techniques, rich subject matter, and distinct regional characteristics, Shu Embroidery is not only a traditional craft but also a representative of China’s outstanding traditional culture. However, with rapid modernization and the spread of industrial production, the inheritance and development of Shu Embroidery face serious challenges. These include an aging pool of skilled artisans, shrinking market demand, and insufficient awareness among younger generations. Exploring the cultural value of Shu Embroidery and finding innovative ways to preserve and promote it in the new era are urgent tasks. This paper proposes practical measures for the development and international promotion of Shu Embroidery, focusing on three key areas: deepening its cultural narrative, building tourism-integrated business models, and overcoming language barriers in international communication.