What type of study is this?

This is a Experimental Design study.

September 5, 2025International Journal of Contemporary Hospitality Management

Emotion and memory in boutique hotel experiences: the role of event design

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Authors

HBHwijin BaldickPurdue University West Lafayette SJSooCheong JangState Street (United States)

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Implication

Experimental analysis shows strong ties between event design, emotional responses, and experience memorability in boutique hotels, emphasizing thematic congruence.

Key Points

Emotional responses significantly improve with the integration of entertainment, education, aesthetics, and escapism.
Thematic congruence enhances emotional engagement for entertainment and education, while benefiting aesthetics and escapism.
An experimental design tested hypotheses regarding emotional responses and memorability in boutique hotel experiences.
The findings underscore the importance of thematic congruence in enriching the guest experience in boutique hotels.

Cite This Study

Baldick et al. (2025) studied this question.

synapsesocial.com/papers/68bb49c46d6d5674bccff8f8 https://doi.org/10.1108/ijchm-01-2025-0153

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Implication

Experimental analysis shows strong ties between event design, emotional responses, and experience memorability in boutique hotels, emphasizing thematic congruence.

Emotion and memory in boutique hotel experiences: the role of event design

Discussion

Member takes

Implication

Key Points

Cite This Study

Emotion and memory in boutique hotel experiences: the role of event design

Discussion

Member takes

Implication

Key Points

Cite This Study

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