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September 5, 2025Technology audit and production reservesOpen Access

Use of generative artificial intelligence to improve output message effectiveness in decision support systems for prosumers

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Authors

OLOleh LukianykhinVSVira Shendryk

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Overview

This research shows GenAI improves output message effectiveness in decision support systems, suggesting better user experience for prosumers.

Key Points

  • GenAI enhanced the effectiveness of DSS recommendations, particularly for female users in Ukrainian.
  • The Sonnet 3.5 model was rated statistically more useful compared to GPT-4 in both languages, particularly favored by users.
  • Prosumers received more tailored message recommendations, reflecting improved usefulness without increased complexity.
  • Integration specifics of AI models were crucial, indicating the need for context-driven testing of DSS solutions.

Cite This Study

Lukianykhin et al. (2025) studied this question.

synapsesocial.com/papers/68bb49d26d6d5674bccffec7https://doi.org/10.15587/2706-5448.2025.333726
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