What question did this study set out to answer?

The central aim is to explore how generative AI applications in marketing influence consumer perceptions and experiences.

Unveiling the Influence of Gen‐ AI Marketing on Customer Experience Through User‐Generated Content Analysis

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Examines the impact of generative AI marketing on consumer experience, highlighting ethical challenges and implications.

The central aim is to explore how generative AI applications in marketing influence consumer perceptions and experiences.
Analyzed user-generated content from Twitter (X) using thematic and sentiment analysis.
Focused on consumer perceptions of generative AI applications in marketing.
Identified ethical and societal challenges pertaining to generative AI.
Consumers respond positively to applications like chatbots and recommendation systems.
Concerns regarding ethical AI, trust, and transparency pose barriers to acceptance.
Future applications must balance innovation with ethical considerations for sustainable trust.

Shrivastav et al. (2026) studied this question.

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