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September 10, 2025

Destigmatizing Generative A.I. for Marketing Content Development

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Authors

SISvilen IvanovВЖВладимир Сашов Жечев

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Overview

Observational analysis examines effectiveness of generative AI in marketing content, suggesting major implications for creativity and human interaction.

Key Points

  • Generative AI can enhance the effectiveness of marketing content, particularly in communication campaigns.
  • Data interpretation plays a crucial role in realizing the benefits of AI-generated marketing content.
  • Companies must elevate skill sets such as creativity and adaptability to maximize generative AI's impact.
  • Understanding the ethical context of AI is vital as its role in marketing continues to evolve.

Cite This Study

Ivanov et al. (2025) studied this question.

synapsesocial.com/papers/68c1a8f654b1d3bfb60e169fhttps://doi.org/10.2478/picbe-2025-0294
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