Proposed framework MARK-GEN enhances marketing content creation through generative AI in business management.
Key Points
MARK-GEN transforms marketing content creation by utilizing generative AI for innovative strategies.
In two case studies, generative AI improved content uniqueness and engagement in the fashion industry.
Implementation of MARK-GEN as a structured framework offers businesses a novel approach to digital marketing efforts. Generative AI developments are key to creating compelling marketing materials effectively.