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September 5, 2025Open Access

Large Language Models and Creative Content Design: a case study of email marketing at Wine Access

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Authors

JDJean‐Pierre DubéQXQianwen Xu

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Overview

Randomized controlled trials assess AI's role in email marketing content, indicating AI may boost profits.

Key Points

  • Email marketing using AI significantly improves gross profits, approximately doubling them compared to control.
  • The hybrid model with LLM content edited by humans shows a profit increase of 8-9% over human-only written content.
  • Recent advances in decision theory facilitate testing small sample sizes effectively for business decision-making.
  • The RCTs demonstrate clear financial benefits of implementing AI in creative content design, especially for small businesses.

Cite This Study

Dubé et al. (2025) studied this question.

synapsesocial.com/papers/68bb49d26d6d5674bccffedehttps://doi.org/10.21203/rs.3.rs-7245890/v1
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