Personal Initiative and Journalistic Convictions in the Digital Age: Challenges and Professional Identity Markers

The thesis presents a theoretical analysis of the role of personal beliefs and own initiative in the context of professional requirements in the era of ultra-modern technologies using the example of artificial intelligence. It allows us to understand the general level of posing an actual issue in the field of journalism. Own initiative and personal beliefs are not just special qualities of an individual journalist, but necessary characteristics of each journalist in the context of professional requirements of the modern media space and digital society. The emphasis is on the importance of comprehensive training and live communication in order to cultivate the appropriate qualities that will make the information text meet the requirements and requests of modern readers, and will allow us to focus the formulation of the problem on its solution by focusing on the requirements and main problems of the media space of today.