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September 5, 2025

Youtube Video Hosting as a Modern Source of Information: Multimedia Features and Impact on News Content

Key Points

youtube significantly influences how news is consumed, especially during critical events like the Ukraine invasion.
The platform's multimedia features, including video and interactivity, enhance audience engagement and information retention.
Media literacy is crucial for users to navigate the risks of disinformation and the effects of a filter bubble.
youtube holds potential for advancing both professional and civic journalism, supporting more informed communities.

Abstract

The thesis focuses on the role of YouTube as a modern source of information that transforms the way we consume news in the digital age. The multimedia features of the platform are analysed, including the combination of text, video, sound and interactive elements that contribute to deeper audience engagement. Particular attention is paid to the impact of YouTube on news content in Ukraine after the start of the full-scale invasion in 2022, where the platform has become a tool for prompt information, refuting disinformation and maintaining information security. The importance of media literacy is emphasised to avoid manipulation and the risks of a ‘filter bubble’. The theses confirm the potential of YouTube for the development of professional and civic journalism.

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Cite This Study

Fedko et al. (Mon,) studied this question.

synapsesocial.com/papers/68bb49db6d6d5674bcd0050e https://doi.org/https://doi.org/10.34132/mspc2025.01.04.19