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Synapse
September 5, 2025

Digital Memes in a Sociocultural Context: Multimedia Analysis of Their Impact on Public Consciousness

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Authors

АБАнтон БойкоADAnna Dzhezhar

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Overview

Multimedia analysis reveals internet memes shape public opinion, indicating their role in information warfare.

Key Points

  • Internet memes influence public opinion by rapidly spreading through social media, shaping cultural narratives.
  • The study examines emotional components like visuals and text that enhance memes' memorability in the digital space.
  • Psychological and communicative analysis highlights memes as tools in information warfare, manipulating societal views.
  • Understanding memes' role in shaping consciousness may aid in addressing their impact on morale and narrative control.

Cite This Study

Бойко et al. (2025) studied this question.

synapsesocial.com/papers/68bb49db6d6d5674bcd0053bhttps://doi.org/10.34132/mspc2025.01.04.02
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