The Role of Memes in Shaping Online Culture: Analyzing Their Influence on Political Discourse, Social Movements, and Internet Culture
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Key Points
Political memes significantly influence discussions, enhancing the public's engagement with issues, while social movement memes have lesser noted effects.
Memes related to the Black Lives Matter movement and the Me Too movement are analyzed for impact on political engagement and awareness.
Content analysis explored various meme formats, assessing their effectiveness in shaping narratives around the US Presidential Elections 2024.
The research underscores the importance of memes in internet culture, suggesting that their roles in discourse can vary greatly across contexts.
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Implication
Content analysis reveals memes impact political discourse moderately, while showing limited effects on social movements.