What type of study is this?

This is a Observational study (also classified as: Literature Review).

August 25, 2025Media Watch

Internet Meme Culture and Political Propaganda: The Impact of 2024 US Election Memes on Chinese Online Community

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Authors

ZCZhan-Ling ChengColumbia University

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Implication

Qualitative analysis reveals how US political memes shape perceptions in the Chinese online community, suggesting cultural adaptation amid censorship.

Key Points

Memes influence political perceptions, primarily demonstrating the cultural adaptation of US election themes in China.
Findings reveal that bias emerges through the remixing of political memes, reflecting local cultural interpretations.
Qualitative interviews and visual content analysis on Bilibili show rich engagement with memes amid censorship challenges.
The study highlights the power of memes as political tools, indicating their role in shaping international cultural discourse.

Cite This Study

Zhan-Ling Cheng (2025) studied this question.

synapsesocial.com/papers/68af5f19ad7bf08b1eae2177 https://doi.org/10.1177/09760911251368965

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Implication

Qualitative analysis reveals how US political memes shape perceptions in the Chinese online community, suggesting cultural adaptation amid censorship.