On-Screen Activism. Detecting How Serial Dramas Shape Social Discourses about Disability

In the broad scenario of EU's policies and strategies, aimed at fighting discrimination and fostering inclusive society, through an intersectional approach, serial dramas play a pivotal role both in shaping social discourses and raising people's awareness about disability. By examining historical and contemporary representations, the study highlights a shift from stigmatizing portrayals to more nuanced and empowering narratives. It also underlines how the contemporary participatory and convergent culture empowers the audience engagement through processes of active fandom, which also involve the decoding process of serial narratives. The transformative potential of these media forms, however, requires media literacy to foster deeper engagement and real-world impact.