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September 5, 2025ESIC MARKET Economic and Business JournalOpen Access

The role of digital transformation as a key driver of competitiveness in small and medium-sized enterprises

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Authors

SESandra Enri‐PeiróGGGustavo González-ArroyoMGMaría Guijarro-García

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Overview

Bibliometric analysis indicates key indicators in digital transformation for SMEs, suggesting improvements.

Key Points

  • Digital transformation is critical for enhancing competitiveness in small and medium-sized enterprises, addressing gaps in current literature.
  • The analysis reveals key indicators like innovation and digital marketing, highlighting frequently studied areas needing further exploration.
  • Methodological approaches were assessed through bibliometric and co-occurrence analyses, using VOSviewer and Power BI for data interpretation.
  • Future research should broaden the scope to enrich empirical studies, particularly on how management factors affect digital transformation adoption.

Cite This Study

Enri‐Peiró et al. (2025) studied this question.

synapsesocial.com/papers/68bb4d276d6d5674bcd013a6https://doi.org/10.7200/esicm.56.423
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Barriers to Digital Transformation in SMEs: Insights from a Bibliometric Analysis2024 · 11 citations
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  5. 5Digital Transformation of Small and Medium-Sized Enterprises as an Innovation Process: A Holistic Study of its Determinants2024 · 41 citations