What type of study is this?

This is a Thematic Content Analysis study.

The power that disempowers: An analysis of how English shapes the tourism landscape of Northern Mindanao, Philippines

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Analysis shows English influences tourism dynamics in Northern Mindanao, highlighting local language disempowerment.

English plays a dominant role in the linguistic landscape of tourist destinations, shaping the communication in tourism.
Over 310 signage were analyzed, revealing that local languages are often overshadowed by English in tourism communications.
Thematic content analysis was employed to uncover the informational and symbolic functions of language in tourism.
The study calls for integrating local languages to promote cultural authenticity and foster local empowerment in tourism.

Shangrela Sieras (2025) studied this question.

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