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Digital Tools of Public Diplomacy: Theoretical Aspect and Practical Experience for Ukraine

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Public diplomacy is increasingly transformed by digital tools, enhancing communication and engagement.
The Web 2.0 environment has expanded public diplomacy capabilities, allowing more direct engagement with audiences.
Digital tools help monitor public opinion, enabling timely responses and better decision-making for foreign policy.
Integrating artificial intelligence in public diplomacy fosters innovation and strategic planning for international activities.

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Analysis reveals how digital tools enhance public diplomacy in foreign policy, suggesting improved strategies for Ukraine.

Казакова et al. (2025) studied this question.

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