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September 5, 2025JURNAL HURRIAH Jurnal Evaluasi Pendidikan dan PenelitianOpen Access

Social Media-Based Political Campaign Strategies and the Impact of Filter Bubbles and Echo Chambers on the Electability of Presidential Candidates in the 2024 Election in Indonesia.

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Authors

DADanial Dengo AteMRMuhammad RidwanSOSamsul Ode

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Overview

Qualitative analysis shows filter bubbles and echo chambers influence young voter perceptions, indicating political polarization.

Key Points

  • Campaign strategies on social media significantly shape candidate electability among young voters in Indonesia.
  • Sentiment analysis revealed that 39% of comments were negative regarding campaign activities, highlighting skepticism.
  • Thematic content analysis showed that social media algorithms reinforce confirmation bias, affecting voter information access.
  • This research underscores the need for transparency in algorithms to promote healthier democratic engagement among youth.

Cite This Study

Ate et al. (2025) studied this question.

synapsesocial.com/papers/68bb4df56d6d5674bcd0200dhttps://doi.org/10.56806/jh.v6i3.288
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