What type of study is this?

This is a Quantitative Approach study (also classified as: Multiple Linear Regression).

Pengaruh Brand Ambassador NCT Dream Dan E-WOM (Electronic Word Of Mouth) Terhadap Keputusan Pembelian Snack Tos Tos Tortilla Chips

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Quantitative analysis shows that NCT Dream as brand ambassador and e-wom positively influence purchase decisions.

NCT Dream's role as a brand ambassador significantly influences the purchase decision of TosTos Tortilla Chips.
Electronic Word of Mouth (E-WOM) also has a positive and significant effect on consumers' snack choices.
The study analyzed data from 210 respondents using multiple linear regression to validate the results.
Findings highlight the importance of influencer marketing and e-wom in the competitive snack industry among Gen Z.

Delicia et al. (2025) studied this question.

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