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This is a Observational study (also classified as: Literature Review).

Artificial Intelligence in Financial Forecasting : Enhancing Accuracy and Strategic Planning in Financial Management

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Hybrid AI-big data models achieved a predictive accuracy of 93.2%, outperforming traditional methods.
Machine learning and deep learning approaches significantly reduced prediction errors in volatile financial markets.
The qualitative exploratory study involved a systematic literature review and interviews with financial practitioners.
While AI models show transformative potential, challenges like computational demands and low transparency need addressing.

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This research demonstrates improved predictive accuracy in financial forecasting using AI models, highlighting the impact of big data integration.

Sulistiani et al. (2025) studied this question.

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This research demonstrates improved predictive accuracy in financial forecasting using AI models, highlighting the impact of big data integration.